The Brand
Feel good about soda.
Olipop is a beverage brand that disrupts the traditional soda market by offering a “healthy” alternative formulated with plant fiber, prebiotics, and botanicals to support digestive health. The product mimics nostalgic flavors like vintage cola and root beer but contains significantly less sugar than standard soft drinks, positioning itself at the intersection of gut health and indulgence.
The Challenge
Olipop faced the challenge of needing broader consumer awareness to grow market share while simultaneously addressing the love/hate relationship Millennials and Gen Z have with traditional soft drinks.
Our Solution
To address the struggle between wanting flavor but worrying about health, our team created a campaign with fun headlines like “Gulp Without the Guilt.” These highlight the joy of soda without the bad side effects. Using bold text with in-your-face photos, the design proves Olipop is the “anti-soda”. It offers a classic treat without the “meh”, “ugghhh”, or sugar crash.
Next time you want a sweet treat that tastes, smells, and looks like a classic — feel good about drinking it.
Client
Olipop
ADs & CWs
Nick Reilly, Carter Wolfgang & Vita Gulya
